Our Story

We Sell Happiness, Not Just Garments

Every child’s smile brings pure joy to a parent's heart. As parents, we want nothing more than to see our children happy, comfortable, and confident.

However, finding premium-quality kids' clothing at prices that don't compromise the family budget used to be a challenge across Pakistan. We believed parents shouldn't have to choose between affordability and quality when dressing their little ones.

That vision gave birth to Back Bencher.

Born in Lahore (2021)

In 2021, Back Bencher began its journey in Lahore with a clear, heartfelt mission: to make premium kids' apparel accessible to every family.

We didn't just want to create clothes; we wanted to craft moments of joy. From day one, our core philosophy has been simple: we don’t just sell garments, we sell happiness!

From 1 Home to 2 Million+ Smiles

What started as a passionate dream quickly turned into a nationwide movement. Thanks to the trust of parents across Pakistan, Back Bencher grew by leaps and bounds within a remarkably short time.

Today, we are proud to be one of Pakistan’s fastest-growing kids' apparel brands, having brought smiles and quality clothing into over 2 million homes across the country and worldwide.

Crafted with Love: 100% In-House Production

To ensure that every piece of clothing meets our strict standards of comfort, durability, and craftsmanship, we take full responsibility for our production.

100% of Back Bencher garments are manufactured in our own company-operated factories.

By overseeing every stitch, fabric selection, and quality check ourselves, we maintain complete control over quality while keeping prices fair and honest for our customers. This is our promise to you and our commitment to our motto: "Wear Happiness."

Our Promise to You

As Back Bencher continues to grow day by day, our heart remains right where we started. No matter how large we grow, our core values will never change: prioritizing your child's comfort, maintaining unbeatable quality, and treating every customer like family.

Thank you for letting us be a part of your family’s journey.

Warm regards,

Asghar Ali

Founder & CEO, Back Bencher